MARVIN'S SEO DOTNETNUKE PORTAL MARKETING for WEBSITES
SEO: Search Engine Optimization
For DotNetNuke Portal Hosts, web designers, consultants, and curious viewers who want to increase their understanding of search engine optimization (SEO) and search engine marketing (SEM). Read Marvin's SEO Marketing 101 which provides a complete “How to” course in Search Engine Optimization, Pay per Click Ads and Organic SERP These articles are an explanation of the core concepts surrounding search engine optimization (SEO) search engine marketing (SEM) and how to use DotNetNuke advantages. As new topics emerge that we believe will be helpful, we'll add them to our online course.
Optimizing your DotNetNuke Website
Keywords, Keyword Phrases, Linguistic skills
It's essential to understand the way people search for websites. Using a single keyword can bring back millions of pages in a search engine request. The search request progressed to using two or more keywords, then keyword phrases which brings us to the latest trend - organic language questions. Marvin's DotNetNuke Marketing 101 teaches you how to get, manage and use keywords plus use DotNetNuke SEO keyword advantages.
Site design, Content and Navigation
Coordinating keywords, website graphics, colors, features, layout, content, and information access with what the users want to find on keyword searches results in your best SEM Return on Investment (ROI). Putting it all together requires high levels of skill in, programming, graphic design, marketing, advertising, statistics, technical writing, advertorial writing and much more. Marvin's DotNetNuke Marketing 101 shows you how to use DotNetNuke features and community resources to save thousands of dollars on set up, features, content acquisition and site maintenance.
Link, Links, and more Links
The number of websites that link to your website is one of the factors that help search engines determine your relevancy for a search term. However not all inbound links will help your search engine popularity. Some inbound links may even detract from your search engine weight. Search engines also use the internal links within your site to navigate pages and calculate ratings. In fact, new search engine technology allows the robot to perform more than a ½ billion calculations on your site. Marvin's DotNetNuke Marketing 101 shows you how to get maximum capacity from your in/out and internal links. Learn how to use your DotNetNuke application plus community membership to add the right links plus powerful options to immediately add rankings to your business venture.
Search Engine Submission
Submitting your site to search engines and directories is a time consuming task that must be done right. From writing custom site descriptions to knowing the correct category or subcategory to placing your listing for the best effect takes much time. It can also take many weeks or even months to get your listing revealed at Zeal or Open Directory. You don’t want to have it rejected. Marvin's DotNetNuke Marketing 101 teaches you how to use the top 4 free site submission services and when to use a paid submission. Plus how to submit your site to search engines and directories like a pro.
Read Marvin's DotNetNuke Marketing 101 Online Course, a hands-on do-it-yourself course or email linkmanager@my-asp.net
Did you know Google will only keep a site listing for 30 days if their is no reciprocal link?