Section One Click each link below to read through all 6 steps.
Section Two Click each link below to read through all 8 steps.
Section Three Click each link below to read through all 3 steps.
Section Four Click each link below to read through all 5 steps.
STEP 16: CONNECTING WEB PAGES (LINKING) AND KEYWORD OVERLAPS
Search Engines use links to determine your sites importance and the value of your content. Consequently link structures are one of the most important parts of good web design.
Your website search engine rank position (SERP) is a combination of: the
- internal link structure of your website
- number of reciprocal link websites that link to your website
- relevance of the linking website service to your web site service
- Keyword site bridging techniques used
- Content on your link partners page that your link is published from and the
- Information on your website page that contains your associate site return link.
- The search engine rankings of reciprocal sites that link to your website
- One Way Inbound Web Link to your website
- One way Outbound Links
- How Key Words are used to describe the sites connection
- Relevance of the Originator web site link to your website content
- The SERP of the sites that link to your web page
Developing quality links is critical for search engine rankings, yet most new web designers do not really understand the basics behind good link building strategies.
DotNetNuke Web Page Design Types
There are four major web design link types to optimize for search engines that link internally or externally from your web site.
1. Internal web links - guide users and search engines through your website showing them the value of your content plus highlight the important info locations - good navigation is a minimum SEO requirement
2. One way web links out - provide your web visitors with easy access to authoritative information. For example an ASP.Net web designer could have outbound links to MSDN, Adobe or other authoritative web design tool providers Webmasters provide these links as a user convenience for their website visitors rather than a PR booster. Note: Marvins SEO Best Practice Rule1: Keep your outbound link list short and simple.
3. One way inbound links - One of the two best search engine rank position and page rank accelerators
Obtaining good quality inbound links from web sites is not a simple task. A quality web site will only link to you if they are convinced there are some benefits for their company, website or visitors.
In Step 3: Research and Build Micro Promotion Strategies you researched and developed the methods you will now use to get your Best Primary One Way Inbound Links. In accordance with your strategy you have developed complimentary content and created a desirable feature that will add value to your inbound link partner's web offering or purchased a prime location for your link on their website.
4. Reciprocal Links -are text and or banner links to a site that, somewhere in its pages, carries a similar text/banner link to your own site. This link basically says that the site at the other end of this link feels that my site is important enough to link to, and I feel that their site is equally important.
A reciprocal link involves an element of trust. Few Webmasters have the time or patience to constantly monitor the sites that link back to them, so you are trusting the other site to maintain the quality of link on their site, and not get you in trouble by providing links to sites with spam or other bad qualities that could damage your website SERP.
Step 17: External Site Links provides more information on how to create your website reciprocal links
Cross-linking is not only important for search engine visibility; it's also a key to up selling and usability. Logically placed links with keyword optimized descriptions can ensure visitors reach the information they searched for; plus enhance both search engine visibility and page conversions.
The illustration below shows an example of a simple website with optimized internal and reciprocal links
We can now start placing the content we created in section 2: Optimizing your DotNetNuke Portal and content.
After you have placed your seo website content on the pages, added your meta tags to the DotNetNuke Page Tabs and completed your site map it is time to do one last check of your style and natural information flow.