Section One Click each link below to read through all 6 steps.
Section Two Click each link below to read through all 8 steps.
Section Three Click each link below to read through all 3 steps.
Section Four Click each link below to read through all 5 steps.
STEP 11: OPTIMIZING EXTERNAL ANCHOR TEXT
Keywords within the link anchor text are equally useful from links pointing to your website. The “title” which is usually used as the hyper-linked text, should contain your important keywords.
It is good to work with different options of title and description as this gives you more room to play with several keywords, but it also helps search engines give you wider keyword coverage.
When soliciting external links, it is better to provide your own “cut and paste” HTML code.
Consider the following examples:
Title: My-ASP’s DotNetNuke Host, Promotion & Search Engine Optimization
Description: My-ASP.Net provides Website host, promotion and Search Engine Optimization (SEO) services for small websites to large e-commerce sites using DotNetNuke Content Management Systems
Landing URL: http://portals.my-asp.net
Title: My-ASP Skin Gallery of DotNetNuke Website Design
Description: Increase your site popularity and appearance by choosing a skin that is designed to fit your viewers desires. Read more about the role colors and design tips in for Search Engine Marketing in My-ASP.Nets Skin Gallery.
Landing URL: http://portals.my-asp.net/Default.aspx?tabid=28
Title: DotNetNuke User Documentation and Tutorials
Description increase your website user efficiency with step by step instructions and tutorials for DotNetNuke and popular DotNetNuke Open Source modules including TTT Gallery and YetAnotherForum
Landing URL: http://portals.my-asp.net/Documentation/tabid/29/Default.aspx
Notice how not only each of the title anchor text is optimized to contain important keyword phrases, but also that the description text varies to accommodate more keyword variation. Also, note that each variation has a different landing page URL to boost the relevance of your site’s individual pages depending upon the theme of that page.
Links from external sites help your site to gain relevance for keywords mentioned in the anchor text which boosts your site’s ranking. As the number of such inbound links increase, so will your site’s ranking in Search Engine Report Pages (SERPs.)
Consider this: Portals to Surbc.ca complimentary link exchange.
Link located at Portals.My-ASP.Net
Title: Surfbc: DotNetNuke-CMS Resource Directory
Guide to DotNetNuke Skins, Modules and Developers.
Landing URL: http://otter.surfbc.ca/bpg/publications_list.asp?vjob= vcat,177
Reciprocal Link located at Otter.surfbc.ca
Title: My-ASP.Net: Managed Network Services for Home and Small Business
Complete ISP Featured network specialized in providing Search Engine Optimized DotNetNuke Portals for medium to home business.
Landing URL: http://portals.my-asp.net
Note how the links share common keywords and phrases, both within the text content and Anchor text of both sites even though the content of both pages is original. Our next issue section -6 deals in detail with reciprocal links and their effect on google page rank and search engine standings.