SEO Marketing 101
Search Engine Optimization - Optimizing your website

Introduction to Section 2 of Marvin's DotNetNuke Internet Marketing

Optimizing your website and DotNetNuke Portal Content.

Visual presentation and appeal, whether in your website or promotional ads is what turns on or off your clients. It does not matter if it’s in the physical world, on paper, or your web site. Visual presentation affects all of our lifecycle, from family, friends, social and business relationships.

At this point is a good idea to go back to your Basic Business and Marketing Plan to review:

• Who your target audience is?
• What is the purpose of your communication?
• What is the image that you want to project?
• What are the physical and fiscal constraints of your page?
• What is the timeframe for the page?
• What features are needed on the page?
• What visual elements are needed? Stock photo’s art, logo, skins etc

Section 2 of DotNetNuke SEO Marketing 101 will guide you through the necessary steps of selecting the right:

• Colors for your website, the correct web page, font and site design, how to create easy to follow information flows for visitors and search engines.
• Keyword phrases to maximize link value in SERP calculations
• SEO Copy write skills to optimize your website content
• Optimized internal website link structures to increase visitor click through rates and search engine rank position (SERP)
• Optimize Web Page Title, Descriptions and keyword phrases.

Our visual presentation includes color, linguistics, writing style, body language and personal organization. Colors tell someone if you are approachable. In the same way they will affect whether someone will continue clicking through your web site. Linguistic style will determine if someone will start reading your web page. Color also helps to keep people involved on your website (it’s not just about the content) and how long they stay.

In the physical world the color / style of your clothes and your body language influences how people will respond or behave with you, on your website design content layout and color will be a major influence in how visitors respond. Successful people project the image of being quick, well organized and able to mange tasks efficiently. To transfer this image to your website you must present appealing well organized content with fast loading pages each designed to elicit a defined response. 

I recommend using My-ASP.Net's Harmony SEO Website Design Tutorial for DotNetNuke Portals to help you choose the right kind of pages, color, page style, and complimentary accessory modules for your website visitors.

DotNetNuke CMS makes it easy to create complex website designs that are intuitive, organized, and easy for visitors to use. Each web page can be skinned to have it’s own unique function and appearance allowing you to easily create visually motivating landing, promotional, interactive and action request web pages.

Successful internet marketing depends upon product and supplier brand recognition; this requires that a common style be applied throughout the suppliers and product presence. Selecting the right colors, styles and themes for your website are the most difficult internet marketing challenges.