Login      Register

Section One Click each link below to read through all 6 steps.

Intro Step 1 Step 2 Step 3 Step 4 Step 5 Step 6
Section Two Click each link below to read through all 8 steps.

Intro Step 7 Step 8 Step 9 Step 10 Step 11 Step 12 Step 13 Step 14
Section Three Click each link below to read through all 3 steps.

Intro Step 15 Step 16 Step 17
Section Four Click each link below to read through all 5 steps.

Intro Step 18 Step 19 Step 20 Step 21 Step 22

STEP 1: RESEARCH AND BUILD MICRO PROMOTION STRATEGIES

Search Engine Marketing (SEM) consists of two distinct parts, Search Engine Optimization (SEO) and Search Engine Advertising (SEA). Both SEO and SEA require keyword research and copyrighting skills. They also require coordination of 4 basic skill sets.

  1. design/development
  2. programming
  3. search skills
  4. web analysis

I will assume you have a traditional business/marketing plan and need to adapt it to an online representation of your business outlet. Like in the physical world you must know your direct competitor and those that provide services that compliment yours.

To start adapting your plan you must gather competitive information about the market segment you belong to and start choosing the right info paths to a complimentary mix of Internet sites and services.

To get started lets make a list of your physical suppliers, direct competitors, complementary services, and advertising mediums.
          

Business Cards

TD 100000

        

Marvins DotNetNuke Marketing copyright © My-ASP.Net a division of E-xpress Solutions Ltd.all rights reserved. You may not copy, reproduce or distribute this information unless written permission is secured by My-ASP.Net. 

Marvin's How To Research and Build Micro Promotion Strategies
Copyright 2002-2006 My-ASP.Net Terms Of Use    Privacy Statement portals@my-asp.net