By using the right reciprocal link strategy, webmasters can easily build an efficient contextual advertising network to increase their website traffic. By using cost-efficient reciprocal link advertising with qualified complimentary sites, webmasters can create a advertising network that sends targeted visitors directly to their websites homepage or landing page of choice

Since the very first websites were created webmasters have asked other web masters for reciprocal links. The web itself is built on reciprocally linking sites to create a huge network of websites that are hooked together to form a global web. Simply put, reciprocal linking is just exchanging links with another website to increase both websites traffic, an added benefit both webmasters receive is to increase their websites SERP and link popularity .There is, of course, a lot more variables and work to creating a successful reciprocal link campaign than simply linking to every other willing site. As expected, link quality is the key to link obsessed Google, MSN Yahoo and the other search engines.

It is well known that search engines value organic link building - link building that progresses naturally rather than mass link acquisitions that are artificially obtained. Search Engine algorithms have been designed to eliminate fake link popularity

Getting lots of links all at once is meaningless. It's much more important to consistently build your link directory with links from established web pages that are complimentary to the topics you have based your websites keywords on. It's not the quantity of links pointing to your site, it is your link strategy, web design and quality of the sites you link with that will determine your internet marketing campaigns success.

Webmasters using Marvin's SEO Marketing 101 Guides to create their websites can easily create organic Reciprocal Link Strategies, link pages and link directories that will increase website traffic, SERP and Google PR. by simply providing 3 types of organic reciprocal links on your website to reciprocate traffic

Basic Reciprocal Link Pages / Directory

Basic reciprocal link pages and link directories are simply pages of links to other websites or organized lists of pages containing links to other websites

Content Page Links

Content page links are links that are placed on web pages that contain content complimentary to your link text .Step 3 of SEO Marketing's page uses Links by Marvin to reciprocate content page links

Deep Link

Deep links are links that are embedded into the content of your link exchange partners webpage that direct visitors directly to complimentary content on your website

Applying Your Reciprocal Link Strategy

We know that the best advertising talks to a web user when they’re at their most receptive to its message; when they’re reading about the product or service in question. Content page links and deep links directly addresses this issue by delivering display advertising alongside contextually relevant articles; or contained in keyword phrases within the document content.

In Section One of SEO Marketing 101 you created your market positioning strategy, identified collaborative and complimentary link channels, chose keyword phrases and defined your target market allowing you optimize your website design to communicate with internet users and search engines in the smartest way possible by providing links to closely related subject matter. These links will generate the highest amount of qualified reciprocal traffic between partners website

In Section Two of SEO Marketing 101- Step 12 Search engine Copywriting you created web pages with complimentary content that would enable you to exchange deep links in your subject matter. Deep links within your pages provide the best tool for increasing your both websites value in SERP and Google PR for the inter-linked web pages.

For most websites the quantity of high value links needed to reach the top three result pages on major search engines will not be enough and they will need to add a basic reciprocal link section to their website

By providing a themed reciprocal link directory or link pages to complimentary websites you can easily reciprocate targeted website traffic and provide your visitors with an extra service that will give them more reasons to return to your website.

The design theme and topical layout of your reciprocal link directory is very important to the long term success of your website advertising, promotion and SERP. It is important to remember that the objective of your reciprocal link pages is to provide easy to find complimentary information for your website visitors and direct targeted traffic to your link exchange partner websites.

In STEP 6: DEFINE YOUR MARKET SEGMENT you gathered the information you need to choose the right type and design of basic complimentary themed reciprocal link solution for your website visitors.

SEO MARKETING 101 STEP 21: CREATING A LINK DIRECTORY will take you through the steps for adding a basic reciprocal link section to your website